10 Reasons Ray Kroc Is My Hero

1. Ray Kroc was a high school dropout who attempted several different careers before settling into the career of milkshake machine salesman: paper-cup salesman, pianist, jazz musician, band member, and employee at an Oak Park, Illionois radio station.



2. Kroc sold milkshake machines for 17 years. His sales began to decline; he noticed that Mom-and-Pop stores and drugstore soda counters were no longer placing orders, while a small restaurant in California was his biggest customer. So he traveled to meet with Dick and Mac McDonald and figured out how their restaurant was thriving amidst changing times.



3. From this observation Kroc drew up a deal with the McDonald brothers: he would franchise their restaurants and sell his mixers in their new locations. His confidence in what he had seen was unshakable. He later noted, “I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced that the best was ahead of me.” He was even more convinced than the McDonalds and eventually cajoled them into selling out to him in 1961 for only $2.7 million. [source]


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